Project Focus

Project Focus

During my research of fashion films it is apparent that films have even begun to replace fashion shows as the cost of the films is much less than the extravagant fashion shows which need a massive budget. The first outcome of this project will be a 2- minute fashion film featuring the
designer’s collection, ‘Consistently Inconsistent’.
The purpose of this is to collaborate with a designer who wants to communicate the essence of a collection through other ways than a fashion show or a shoot. In an interview with Charlie Stevens- who is the designer, stated,
“I am looking for a fashion film that can express my brand and myself as a designer in other ways than fashion images. I want the clothes to be shown in all angles, transporting the audience on a visual journey”. 

My role as a film maker and a creative director is to show the designers collections through a film in a form of art, branding and strong connection with communities. This project will explore the different roles of interpretation, authorship and creative control, but also the process of collaborating with a designer. 

The target audience for the film are 50 % men and 50% women with an interest in fashion films between the ages of 18-35 in the millennial segment. As the film is launched online, the audience will be worldwide.

• Creative experimentalist
  
• Interest in Fashion films
  
• Inspiration taken from high fashion
  
• High disposable income
  
• Own’s social media/ Youtube/Facebook/Instagram
  
• Desire to stand out
  
• Fan of Alexander McQueen and Gareth Pugh, Nick Knight
  
• Will invest in designer wear