Building a Website

At the start, I tried to build a website using muse as I thought it would look more professional, but as I started to test shoot I realised that since I was only putting my three films on there, I wanted more of an interactive template and design to work with so I swapped over to WINX. I am happy with the outcome since the main focus is on the film. However I feel that, had i incorporated a photoshoot with the same designs on the website it would have been more effective. I am pleased with the website as I feel that I am able to post any future work on there and build my film making and creative direction portfolio. 

Breakdown of the scenes

The start up scene is one of my favourite scenes because of the contrast of the surroundings with the designs. It creates a tension and makes it more interesting. I am pleased with how the designs were captured on camera however to improve I feel as if I could have captured more of the material and the texture in the first scene rather than the rest as the purpose of this film was to show the designers collection. 

After receiving feedback from my mentor I decided to film a close up shot of the designs to capture the materials and this worked really well in the final outcome as it gave me so much room to edit and play around with colour and texture. 

Test shoots

Test Shoots

In my one to one meeting I was told that my ideas were not visual enough and to get a clear idea of what I was working towards I needed to carry out test shoots.

Although I was happy with the story line carrying out test shoots gave me more ideas to work with such as angles and lighting. When shooting outside I started to list down a number of possible shots that could be used in the film which I did not think of before.

Doing the test shoot made the whole team get a better understanding of what I was looking for, as well as led me in the right direction.

Face Charts

As the designs are extremely bright and colourful I decided to keep the make up and hair simple with a bright dewy completion that will catch light and brighten the look up.

Project Focus

Project Focus

During my research of fashion films it is apparent that films have even begun to replace fashion shows as the cost of the films is much less than the extravagant fashion shows which need a massive budget. The first outcome of this project will be a 2- minute fashion film featuring the
designer’s collection, ‘Consistently Inconsistent’.
The purpose of this is to collaborate with a designer who wants to communicate the essence of a collection through other ways than a fashion show or a shoot. In an interview with Charlie Stevens- who is the designer, stated,
“I am looking for a fashion film that can express my brand and myself as a designer in other ways than fashion images. I want the clothes to be shown in all angles, transporting the audience on a visual journey”. 

My role as a film maker and a creative director is to show the designers collections through a film in a form of art, branding and strong connection with communities. This project will explore the different roles of interpretation, authorship and creative control, but also the process of collaborating with a designer. 

The target audience for the film are 50 % men and 50% women with an interest in fashion films between the ages of 18-35 in the millennial segment. As the film is launched online, the audience will be worldwide.

• Creative experimentalist
  
• Interest in Fashion films
  
• Inspiration taken from high fashion
  
• High disposable income
  
• Own’s social media/ Youtube/Facebook/Instagram
  
• Desire to stand out
  
• Fan of Alexander McQueen and Gareth Pugh, Nick Knight
  
• Will invest in designer wear 
  
  
  
  

Film TREATMENT

Title : Hunter   Original idea- 

Duration: Trilogy, 3- 30 second films. 

Summary:  The contrast between the old architecture and the new architecture will show the girl going through stages of curiously looking to find something very important to her, wether it is from her past or links in with her future. 

Main Character :  Violet, Female,19, tall, brunette.

Film

Violet is exploring the old architecture as a representation of her curiosity and her past.  (Location, old castle walk way in Southampton)

Act 1

Scene 1 -Violet is walking towards the camera.

Shot ( Wide, steady shot of Violet walking through the path way from the distance)

Shot ( Camera films the blue skies for a short few seconds then back on Violet)

Scene 2- Violet is exploring the old architecture by looking around curiously. 

Shot( The camera films violet from behind) (The camera films Violet from the front) Glitch effect from the back then from the front) 

Scene 3- Violet takes her hand bag and gets out and old map. 

Shot( Camera films Violet taking her map out of her bag)

Scene 4- Violet opens her map leans it against the wall)

Shot( Camera films Violets face in a steady motion as she takes her head piece off, it carries on filming in the same position and catches her take out her lipstick and mark an ex to where she is planning to look)

Scene 5- She leans the map on the wall removes the lid of the lipstick with her mouth and throws it on the floor and marks and ex on the map. 

Shot( Camera is filming the shot of the map being marked by the lipstick) 

Scene 6- Violet carries on walking with the map in her hand looking around curiously. 

Scene 7- Violet puts the map in her back and walks into a pathway - the SHOT turns into a fish eye lens and she disappears in the pathway. 

Violet is still trying to find what she is looking for. 

Scene1 - Violet is walking up the stairs swimming her handbag.

Shot - Filming her walking up with her heels from behind going up slowly with her as she goes up. 

Shot- shot of the new architecture in the new west quay

Scene 2 - She starts walking a catwalk.

Shot - The camera films her from all angles, (EDITING- Slow motion? then back to normal?)

Scene 3 - Violet looks up into the sky ( edited slow motion) and re played over again? 

Scene 4 - Violet drops her hand bag and starts running then transition into walking a catwalk. 

Shots from behind, sides and the front. 

Since I had to swap designers half way through the whole narrative of my film had to be changed which was a massive step back for me as I had planned every scene thoroughly.

Consistently Inconsistent - New idea

The film will capture the beautiful materials and textures of the designs as well as the model doing a catwalk in non- ordinary places to contrast with the designs.

Characterisation

Make up artists will work with the directors and help to change the performance by defining their characters through changing their appearance. A make up artists worry is to take care of the characters external persona which is their appearance. Of course there typical beauty which everyone finds which is flawless skin, big eyes and lips, strong features such as jawline etc. 

Learned responses, for we judge a person through their appearance. 

The main five aspects to consider when looking at characterisation are speech, actions, appearance and others, as it will make you get more of a descriptive idea of the characters.

Speech- How a character speaks is extremely important as it can give a description of what kind of a personality a character has. For example with an accent/posh, shy/quiet. You can also look at what a character says to find out their interests, to know their habits wether they are nice and polite or rude.

Actions/Attitudes and Behaviour- How a character behaves says a lot about a person making the audience form an opinion just by the way their actions are described it can be as simple as biting nails which would show a person has bad habits and is maybe stressed to killing a person which would show that the person is a killer. From their behaviour you can see their habits, their reactions, their way of handling things etc.

Appearance -The appearance is the easiest way to describe a characters and visualise him through their descriptions. For example tall, short, fat, thin etc. The description even of the smallest things such as what kind of shoes the character is wearing will make us form an opinion and tell us about the character.

Relationships- The effect a character has on others by the way she reacts and says things will show us how others see the character and learn about their relationships. Wether they make the other characters feel happy, scared, loved, sad etc. The relationship between others will make the reader understand about the characters more. Look at positive points and negative, look at the verbal and physical responses to things.

Characterisation

-Direct characterisation is when the aurhtor tells you about the character.

-Indirect characterisation

Why is it important knowing a character as a make up artist.

• To show the characters emotions through the make up and styling 
• think about their age

• their appereance, their hair, their make up
• job

-what is she doing

• look at words that suggests an appereance

• how does styling help an actress
• what the narator revelas about the character
• what the character says and does
• -what others say about or how others react to the character
• how a character responds to events
• look for details - words, thoughts, actions, physicial description
• background
• personality
• relationshops
• capailities
• hobbies.

Characterisation (2)

Look at - hobbies

- relationships

- background

-beliefs

-jobs

- gender - sexuality

Apperance

• height
• race
• skin colour
• hair colour
• hair style
• clothes
• their clothing style/ sporty/ high fashioned/ high street
• make up / natrual enhanced beauty/strong heavy make up/serious - make up suggests period
• accessories
• eye colour
• weight
• well groomed/scruffy
• wrinkles or youthful
• tan  e.g fake? real? have they been on holiday
• modification, tattooos piercings, hair dye ( their style, goth? tatoo for a meaning?
• always find out why they are doing a certain thing, are they wearing glasses for fashion? because they cant see? or is it because its sunny.
• is for example their hair done for practicality or for fashion or because they had to
• if they are scruffy is it because is is their style? they are homeless
• nails is it painted or do they bite they nails