Competitors

One of the factors that my mentor told me to consider is my competitors. 

LONDON FASHION FILM FESTIVAL

In my proposal I stated that the London Fashion Film Festival is one of my competitors however, I now realise that the festival itself is an opportunity rather than competition. However the competitors of London Fashion film festival - New and upcoming fashion film makers are my competitors. 

Gareth Pugh

Gareth Pugh is a competitor for the designs that will be featured in the film as the designs are similar to Pugh. Redefining modern luxury with his inflated balloon garments, the designer was inspired by shape.

Final plan

Project focus and change of ideas 

In my tutorial, Russel told me that when creating a film that is longer than 2 minutes there will be a struggle to keep the audience interested therefore I decided to create a Trilogy: 3, 1 minute films. 

This will make it more interested as well as give me more options to publish on my website. In order to do so I decided to carry out some research on trilogy films to get some inspiration and in depth knowledge.

Trilogy is a set of three works of art that are connected and can be seen as a a singe work or 3 different pieces. 

Inspiration

Holi Holy - A Manish Arora Film Directed by Bharat Sikka

The reason why this film caught my attention was because of its description and narrative : 

"As the scene opens, we're enveloped instantly by something that's lonely and has been left to wither away and decay. Forlorn and alone, we see Bishi's back turned to the camera as she walks down an inner lane of a village inviting dusk. She joins a congregation of young and old widows in a prayer room, all dressed in white saris and at different points of degeneration. They look dusty like old objects. There is a transition and an explosion of color with a celebration in the streets of a small village where there's confusion as well as excitement among its dwellers in the novelty of the few 50 widows that reluctantly and joyously (secretly) mingle around and amongst the village people. With smiles that they've finally broken into, covered in Holi color and Manish Arora's vivid clothes. We now understand that the forgotten women are part of the community again. But only for a short while. Bishi is then captured and sits in a small boat in a lake, rowed by a single small man, half her size. He cannot fathom why she sings an inaudible melody. She is dark, strong, and her eyes along with her voice are like two in a band show after a long journey."

The storyline behind this film is transmitted into a film beautifully and it got me thinking about two things : MUSIC & NARRATIVE. 

Rhianna secret garden campaign DIOR. This film inspired me to think about the use of PROPS, such as bags, shoes etc. As well as making use of locations and shooting the background briefly to add mystery with the SHOTS. 

Progress + Feedback

Firstly, I decided to analyse at the feedback I received from both of my mentors for my proposal and apply it to my Final Major project considering the comments to ensure I do not make the same mistake twice.

Grade B2 :

    - Excellent introduction - the research you include endorses the relevance of your idea and puts it into context. Your project outcome is clear and supported by primary interview research from the designer.

-Good considerations for both outcomes - your second outcome focuses on showcasing your own skill which is a great idea with regards to self promotion. Your USP is well considered as well as your target market. 

To consider:

- Think carefully about your competitors
- Delve deeper into the world of fashion film and look at other key inspirations
- Create visual examples of your ideas e.g. Storyboards
- Clear face charts and how the make up relates to the designs
- How will you show your collaboration with the designer? Through film or recording the interview?
- Consider more about the website e.g. how to get traffic on the site?
- What cameras and equipment will you need?
- How will you be shooting each scene, go in depth and explain
- Will there be any use of props or lighting?

From the comments that I received I realised that I need to carry out test shoots as well as making my plan VISUAL considering every step for the film.

New schedule / Any problems

Original idea + Problems. 


Originally, in the proposal my idea for the FMP was to collaborate with a fashion designer and create a short fashion film for her collection which would be featured on the website that I am building as well as all my other social media accounts. Youtube/Facebook/Instagram.

Below, is the schedule which I created in January which I was sure it would be followed to plan. However one of the mistakes I made was relying heavily on a designer which ended up dropping out on the 15th of February which meant that I had to find a different designer to collaborate with which wasted a lot of time.
This was a major step back for me as the TREATMENT, narrative and face charts that I had previously made was based around the designer. This left me extremely stressed and ruined my time schedule however I decided to learn from my mistakes and act as quickly as I could.

What I learned from this experience, is the fact that relying on others does not always work out therefore 1 or 2 back up NOT only designers but models, videographers are needed in case of any unexpected circumstances.

As my Final Major Project relies heavily on the model, designer and the videographer, I noticed another mistake that I made. I was focusing too much on perfecting the film so much that I forgot to take care of my team and make everyone feel welcome. I quickly arranged to meet up with the videographer and the designer on the 19th of February to introduce myself and tell them the brief in person rather than emailing. This worked out perfectly and I could not be happier with my team.

I also found back up models, designs and a videographer to be sure. This whole experiences made me realise that I need to think very carefully about each step and problems that might occur and to come up with solutions before hand to ensure everything goes smoothly especially since time is of the essence.

Original Schedule.

I begun the process by creating a new schedule which I printed out and keep it with me to look back on.


February

19th - Meet with Videographer
20th - Meet with Designer
21st - Build website in IT lesson - 9-10am, 4-5pm
22nd- Build Website in It lesson - 11-12pm
23rd- Finish the new narrative and shots - Send the location approval letter
24th - Meet with the whole team and go through everything and hand them a print out of the brief, the script
25th-28th Meet with the models for a costume fitting, and practise scripts for a few days.
29th- Get all the right equipment

March

5th/6th- SHOOT THE FILM
7th-27th- Edit the film + build website

April- Finish the final edit, diary, website

MAY 1ST - HAND IN.